Today we spend every moment on/with/beside our phones. In fact, people spend on average 4 hours a day on their phone. This means that a mobile marketing strategy is essential for online businesses.
So how can you effectively connect with customers on their mobile devices? You need mobile promotions.
We want to help you: in this article, you will find 4 effective promotion tactics to help you power-up your mobile marketing efforts.
Mobile devices account for 19% of all US retail e-commerce sales, and this is estimated to reach 27% by the end of 2018 (Invesp).
Your customers are spending all their time on mobile, but are you doing enough to stand out in this prime real estate? Reaching and retaining customers on mobile is definitely a challenge for most marketers. But don't worry, we are here to help.
The Stats: Repeat buyers spend 33% more than new ones, and just 20% of existing customers account for 80% of a company’s future profits (Invesp).
Promotion Tactic: Send a personalized push notification to loyalty program members alerting them of special offers available for their program tier and link them directly to the relevant products in your app.
Example: Special Silver Member Discount today - get Free Shipping on all items!
The Stats: 63% of consumers feel a coupon is the most valuable form of mobile marketing (Forbes).
Promotion tactic: Re-engage your inactive customers and give them a special holiday or seasonal coupon to spend on their next purchase. Don’t overspend on the wrong customers - be sure to target those who need convincing.
Example: Welcome to 2018! We hope to see you more often this year with this special New Years gift of 10€ just for you!
The Stats: 44% want to see coupons, discounts and special offers in mobile wallets (Access Development).
Promotion tactic: Promote a new product or service by giving customers a discount or free access directly on their mobile wallet. Make it easy to navigate on their mobile and offer a bonus product for free if they leave a review or share on social media with friends.
Example: Alert: Exclusive access today only! Get FREE access to our awesome new feature!
The Stats: Customers referred by other customers have a 37% higher customer retention rate. (AnnexCloud).
Promotion Tactic: Trigger an in-app message to customers who have made a successful purchase in your app and ask them to invite friends to download the app. Offer friends free credits when they download the app and reward customer-advocates with a credits as well.
Example: Invite your friends to play and get FREE credits (for both of you!).
Now you have some promotion tactics to help you optimize your mobile marketing strategy.
Last year mobile web browsing overtook desktop for the first time - in the US mobile digital media time in the US is at 51% compared to desktop (42%) (Smartinsights).
Focusing on mobile is crucial for all online businesses. And with the right promotion strategy in place, you can keep customers engaged, coming back and converting.
Whether you have an app, mobile site, or simply reach customers via email on their phones, you need to consider this shift away from their desktop.
Before you launch your promotions, remember to keep these key things in mind:
- Offers should be personalized
- Leverage data to build targeted promotions
- Send-time optimize communications
- Invest in retention and loyal customers
- Test and measure your marketing efforts
If promotion aren't part of your strategy yet, get in touch and let’s discuss how a promotion engine can benefit your business.
What are your mobile marketing goals for 2018? Leave a comment below or contact us!
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