This is Part 1 in the series Behind the Scenes at Talon.One. Julián Bachiller recently celebrated his 1-year anniversary at Talon.One as a Software Engineer. We sat down with Julián to get his take on the tech scene in Berlin, moving away from Argentina and insights into programming at Talon.One.
A bit about you?
My name is Julián, but I acknowledge many versions of my name (pronounced h oo l y AA n in Spanish). I am a Software Engineer here at Talon.one mostly working on the backend and now a bit of front end.
Why did you choose Talon.One?
This was actually my first job in Germany. When I started searching for jobs, nothing really interesting came up. But one day I decided to Google Lisp, a programming language I had been learning and I discovered the Talon.One job posting.
At that point I think Talon.One was still in stealth mode with a really small team, and I just kind of appeared out of the blue!
We have a domain-specific language that we write here called Talang which has a syntax that resembles Lisp. This is a very particular language so it totally caught my attention and I decided to apply.
What did you do before arriving in Berlin?
I was working in Buenos Aires, Argentina (where I am from) as a Software Developer.
Like many other kids my age, I started programming with the last wave of 8bit. As a teenager, I studied programming at a specialized technical school that is particular in Argentina (lasts a year longer than high school and is more practical/technical).
I studied computer science until I was 18 and then I got a bit fed up. I have always played the piano, so I thought “now it's time to try the other thing” so I decided to study music at the conservatory and specialize in piano performance.
Why did you decide to leave Argentina?
I needed a change. After studying music I went back into programming. I had a bit of a turning-30-life crisis. Everyone was settling down and I don’t want to, so I thought I will move as far away as possible.
I started talking to people and many of my friends spoke very highly of Berlin. It was a great place to live with alot happening in technology and startups. I also have Italian citizenship so it was easy for me to live/work here in Europe.
Any advice for someone entering the tech / startup scene in Berlin?
Go for it. It can be daunting at the beginning, it is easy to be overwhelmed moving to a place like Berlin. There are so many talented people and things happening, sometimes it can feel frightening or competitive. But when you stop worrying about that, you can see it is a really creative environment.
People in Berlin are very open to say “OK you have an idea? Let’s make this happen”. In other places, sometimes the environment or people themselves are more reluctant to actually try it.
Here in Berlin people have this attitude of really moving forward with ideas. Innovation requires that attitude to try.
And I see here people in tech are not afraid to try. And that is how we generate new findings and new ideas.
Biggest success / challenge at Talon.One?
I don’t think in terms of biggest success and challenge… I think it is more all the little things adding up and the balance is overall a positive one.
Success at Talon.one is not individual. It is a team thing. I find it hard to talk about individual success. When we succeed, it is because we all make it happen.
Success can be about overcoming many small challenges in the day to day. Same thing for challenges, I can always find very supportive people around to help me. So for me this is definitely a team thing.
Something that sets Talon.One apart technically?
The whole architecture of our product.
We have built a Promotion Engine that marketers can use to build complex rules, without needing additional software developement or relying on developers.
We use our own language, Talang, to internally process rules and campaign logic. Our challenge is to take something that is complex (and in essence programming) and make it user-friendly for marketers who are not tech-oriented.
If you want to learn more, I wrote an article on our blog about how Talon.One built our business logic with block-based coding .
A tool you can't live without?
My computer…? I don’t have too many "favorite tools" or things I can't live without. I have people that I could not live without.
Favourite place for lunch?
The terrace here at the office. I usually bring my own lunch.
Something people don’t know about you?
I formed and directed a 15 piece tango ensemble for 3 years. When I was in Buneos Aires, we used to play at a lot of popular venues for dancers. I was the conductor and arranger from the piano.
What makes Talon.One special?
Subscribe to our newsletter
Get insights and inspiration for mastering promotion marketing.
Thanks for subscribing to the Talon.One newsletter!
Diversity and inclusion in the workplace is important, for everyone. But the…
Last week I had the honour of attending the European Women in…
Is your email marketing optimized with promotions? Did you know you can…
Check out our Community Guidelines.