Why loyalty programs work: an infographic

Why loyalty programs work: an infographic

By Holly Millar Icon comments Tags: Loyalty, Promotions, Marketing

As a business, it's a constant challenge to win the hearts of customers - new and old. By implementing an effective loyalty program, you can get your customers to come back, convert and reward them with something valuable.

In the US there are 3.3 billion loyalty program members (COLLOQUY, 2015).

There is a good reason why loyalty programs are so popular for businesses looking to optimize their customer retention, research shows that on average, loyal customers are worth up to 10x as much as their first purchase.

If you need still need some convincing, check out this infographic:


Loyalty Program Infographic

A good loyalty program should deliver the right reward to the customer and actually provide value.

To launch a loyalty program that stands out, be sure to leverage the right customer data and have the right promotion solution in place to manage, validate and trigger the right rewards (to the right customers!).

If you have questions about the best loyalty solution or the right promotion engine for you to effectively track points or credits, manage rewards and deliver incentives, please get in touch.

What is your experience with loyalty programs? Do you have questions? Leave a comment below or get in touch.

Sources

http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2016-reports/nielsen-global-retail-loyalty-sentiment-report.pdf

https://www.emarketer.com/Article/Loyalty-Members-Only-Active-About-Half-of-Programs/1014195

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